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New
generation of card collecting shadows old
by Danielle
MacMurchy
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Sports card collector Bob Carlson
is spending his Saturday afternoon at a big card trading show
in Fargo, N.D. In front of him is a table lined with his numerous
baseball cards. His nine-year-old son, Cameron, sits next to
him, carefully organizing his own personal collection of cards. |
Cameron began his collection two years
ago, and now he has almost 1,000 cards. "I buy new cards
probably every other week," Cameron said. "Depends
how much I get for my allowance."
While his father collects baseball cards, a hobby that originated in the 1800s,
Cameron is drawn to a different genre of trading cards. His card of choice is
Yu-Gi-Oh.
The cards, which are based on a Japanese cartoon, are traded through a series
of battles between collectors. Each card has a different value, and players battle
each other in order to further their collection. Cameron’s interest mirrors
this new generation of card collectors. Yu-Gi-Oh is only one of several trading
cards that has emerged over the past several years.
Today, collectors find store shelves lined with everything from Pokemon cards
to NASCAR racing cards. But, for decades, there was only one type of card that
drew
collectors—baseball cards.
The hobby first came into being in the late 1800s, when men in suits, smoking
cigars filled baseball stadiums. Since the game of baseball was considered
a “gentlemen’s” sport, it was no surprise when tobacco companies
started including pictures of baseball players in cigarette packs.
As the nation transitioned from a rural to an urban society, more youth were
seen organizing neighborhood ball games. It also became more common to see young
people at the ballpark or in the trees just outside the ballpark, straining to
watch
their favorite players. The nation’s young baseball fans began to take
over the card collecting industry.
Instead of appearing in cigarette packs, baseball cards became a promotional
tool for candy companies. In 1915, cards were found in boxes of Cracker Jack,
and would later be coupled with ice cream, candy bars and bubble gum. In 1933,
baseball cards became known as "bubble gum cards."
Today, card manufacturers continue to market to youth by selling cards of their
favorite cartoons or cards that double as games, such as Yu-Gi-Oh. And yet, some
young people have withdrawn from card collecting. Grand Forks, N.D., native John
Price, who has actively collected cards for nearly 20 years, fears the gradual
price increase in cards is driving away the younger generation of collectors. "The
cost of the hobby is getting to be too much for kid collectors," Price
said. "Unless your parents give you a really good allowance, you probably
can’t afford it."
As with stamps, coins and other collectibles, cards are now collected by a number
of serious collectors. After card companies began including valuable autographed
cards in packs, baseball card collecting became less of a hobby and more of an
investment. Today, some collectors sell their extra cards and use the profits
to buy more cards, while others are dealers who sell their cards to make
money.
Bemidji, Minn., native Jennifer Renollette and her husband travel to card shows
nearly every weekend. Boasting more than 75,000 cards, Renollette said she mostly
sells her cards for profit. There are a few, however, that she said she may have
a hard time selling, like her nearly 1,000 Michael Jordan cards.
Throughout the history of card collecting, the various types of cards have become
as diverse as the crowd of collectors themselves. The hobby of card collecting
may come full circle, and once again be most popular among the older, wealthier
crowd.
For now, however, both young and old collectors flock to card shows. The scene
has branched into nearly every interest imaginable. The final push toward the
younger generation may keep the hobby alive for generations to come.
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